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Stick With It

Podcast listener and subscriber, Coby, told me he grew his store to $10K/month in sales under a year.

I asked him what was the key to his success and he listed a few things and then just cut to the chase and said:

Honestly, I think picking a niche product and sticking with it has been the main reason for our success.

This is underrated advice.

In a world where there are so many options and so many different strategies, just picking a niche and picking 1 strategy at a time and sticking with it is exactly what you need to do.

Another type of email I get asks me:

How do I drive more traffic and sales to my store?

I like getting every single one of these emails even though my response is always the same.

There’s no 1 answer, but…

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Advice from a young entrepreneur

I definitely didn’t think this way when I was 17.

Last week, Bryan Gardner, a past podcast guest and owner of Fly Pedals told me a story.

It was about a 17 year old named Jonah.

Jonah wanted to start an online business and already tried a lot of what we all tried:

He watched webinars, read blogs and followed YouTube videos.

After several months he still had mostly $0 per day in sales.

This lasted until he realized what he was doing wrong the entire time.

He had an ah-hah! moment.

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Ecommerce and UGC: How to appear more human to your customer

People shop online for all sorts of reason.

Some are looking for the best deals and lowest prices. Some like the privacy. Others just feel too lazy to give up the comfort of their couch and drag themselves through the crowds of shopping malls.

There’s also those who are looking for unique products with a cult following that can’t be found anywhere else.

No matter the reason, they would all agree on one thing – once they find an online store that delivers a great shopping experience, they stick with it.

It’s hard to pinpoint just one thing that makes an ecommerce store great. It could be the products, the design, the UX, the copy, the delivery options…

What stands behind these elements is the strive to be customer-centric and to deliver the things that are important to visitors.

Being human is a big part of that.

So what makes some ecommerce stores appear more human than others?

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Should You Quit Your Day Job?

If you’re not doing XYZ, you’re doing it wrong.

Did that irk you at all?

It’s often spouted by gurus trying to motivate you to listen to them or buy their products.

We get inundated with blanket statements all the time.

Making us feel like we should go down one path and then as we start making progress someone pops up and tells us we should do a 180 and go in the opposite direction.

And if you zoom out over your year, you’re just doing 180 after 180 degree spins and before you know it…

You’re spinning in circles until you run out of money, motivation or both.

There’s this big push in the last few years from Quit-Your-Day-Jobbers.

Regardless of your situation or your goals, everyone tells you to quit your day job.

Don’t hate your day job? Quit it anyway!

Here’s what I think…

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Why Are Entrepreneurs So Slow

Why are we so slow?

I spoke to an entrepreneur last week that built a $10 million business in less than 2 years.

When he told me about his success, it sent me spiraling.

I had flashbacks of my last 2 years and wondered: “why am I moving so slow?”

When you hear these results, you can’t help but get flooded with nagging thoughts about why you aren’t more successful.

Maybe you even feel jaded about the entire idea of entrepreneurship.

Even though you are better off (revenue-wise or even knowledge-wise) than you were 2 years ago…

You still feel like a failure because you haven’t gotten there faster.

Or you haven’t made even more progress.

You can’t even bask in your success because you’re always thinking that you’re falling behind.

We always feel like we’re moving so slow.

I want to talk about these negative thoughts in a future email.

But for now, I want to share this entrepreneur’s answer when I asked him…

What do you do differently that lets you move so fast?

His answer?

Be humble.

That’s just the first step.  Here’s the rest of the process…

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