Stick With It

Podcast listener and subscriber, Coby, told me he grew his store to $10K/month in sales under a year.

I asked him what was the key to his success and he listed a few things and then just cut to the chase and said:

Honestly, I think picking a niche product and sticking with it has been the main reason for our success.

This is underrated advice.

In a world where there are so many options and so many different strategies, just picking a niche and picking 1 strategy at a time and sticking with it is exactly what you need to do.

Another type of email I get asks me:

How do I drive more traffic and sales to my store?

I like getting every single one of these emails even though my response is always the same.

There’s no 1 answer, but…

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Advice from a young entrepreneur

I definitely didn’t think this way when I was 17.

Last week, Bryan Gardner, a past podcast guest and owner of Fly Pedals told me a story.

It was about a 17 year old named Jonah.

Jonah wanted to start an online business and already tried a lot of what we all tried:

He watched webinars, read blogs and followed YouTube videos.

After several months he still had mostly $0 per day in sales.

This lasted until he realized what he was doing wrong the entire time.

He had an ah-hah! moment.

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Ecommerce and UGC: How to appear more human to your customer

People shop online for all sorts of reason.

Some are looking for the best deals and lowest prices. Some like the privacy. Others just feel too lazy to give up the comfort of their couch and drag themselves through the crowds of shopping malls.

There’s also those who are looking for unique products with a cult following that can’t be found anywhere else.

No matter the reason, they would all agree on one thing – once they find an online store that delivers a great shopping experience, they stick with it.

It’s hard to pinpoint just one thing that makes an ecommerce store great. It could be the products, the design, the UX, the copy, the delivery options…

What stands behind these elements is the strive to be customer-centric and to deliver the things that are important to visitors.

Being human is a big part of that.

So what makes some ecommerce stores appear more human than others?

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