People shop online for all sorts of reason.
Some are looking for the best deals and lowest prices. Some like the privacy. Others just feel too lazy to give up the comfort of their couch and drag themselves through the crowds of shopping malls.
There’s also those who are looking for unique products with a cult following that can’t be found anywhere else.
No matter the reason, they would all agree on one thing – once they find an online store that delivers a great shopping experience, they stick with it.
It’s hard to pinpoint just one thing that makes an ecommerce store great. It could be the products, the design, the UX, the copy, the delivery options…
What stands behind these elements is the strive to be customer-centric and to deliver the things that are important to visitors.
Being human is a big part of that.
So what makes some ecommerce stores appear more human than others?