Why I work backwards

We all start with 0 customers, $0 revenue and 24 hours in a day.

Of course there are circumstances that will make it harder.

That’s why our job as entrepreneurs is to find our way around those circumstances.

Which is why I’m fascinated by the habits and processes super successful entrepreneurs use to reach their goals.

In a recent podcast with Katel LeDu from A Book Apart I brought up a mutual entrepreneur we know: Amy Hoy.

I’ve read a TON of Amy’s stuff.  At one point in my life, all I read was her blog.

The most useful advice I ever got from her was her Bassackwards Method to achieving any goal.

It goes like this…


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Eat The Frog First

Eat the frog first means do your most difficult task first.

You do it for 3 reasons:

1. You have the most mental energy to tackle the difficult task when you do it first

2. Once it’s done, you’ve made great progress for the day

3. You won’t have the big task hanging over your head the rest of the day

Sounds like a great plan, right?

Problem is… 


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Traction with your new social media profile

I just dropped vlog #3 of my live ecommerce case study.

In this video I give an update on creating the first digital product for this new store.

And I talk about why it’s important to drive your social media followers to your email list.

I’ve talked about this topic before.

But this video is specifically about why collecting emails guarantees your success when you launch a new social media profile.

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Ecommerce Copywriting: How To Get Inside Your Customers’ Heads

My favorite emails to get from subscribers goes like this:

“Do you have a camera following me?”

“How are you in my head?!”

What did the email mean?  Here’s a in-real-life example to show you.

You’re sitting with someone, could be a friend or an acquaintance, and an opinion pops into your head.  It could be about anything.

You hesitate to bring it up because you’re not sure they’ll relate to you, but you work up the courage to blurt it out.

Just to hear them say…


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Guaranteed Traffic The Hard Way

Last week I talked about the importance of doing things in the right order.

If starting a business is like climbing Everest, we should focus on how to survive the next 500 feet and not distract ourselves with what’s 10,000 feet away.

If you don’t have traffic yet, then there’s no point in focusing on growing your email list because you need traffic to grow an email list.

Focus on what’s in front of you first.

Store owner and subscriber, Brett said…


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