EP49 – How To Build a Lifestyle Brand By Starting With T-Shirts

Listen to the Episode Below (51 minutes, 33 seconds)

This episode is sponsored by friends of the podcast, Bold


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In this episode you’ll learn from an entrepreneur that believes so much in a product and design first approach that he never sold his first bulk order of t-shirts because it just didn’t meet his criteria.

In this podcast you’ll learn:

  1. Why he added a specific type of pop-up even though, as a designer, he hates pop-ups
  2. When he knew to quit his day job and why he didn’t pick up side gigs after quitting
  3. How he learns by doing rather than spending time reading and researching


  • Jeff Sheldon
  • Ugmonk
  • Ugmonk was started in 2008 and is based out of Downingtown, PA and is a design brand focused on producing high-quality products with a minimal aesthetic and intense attention to detail. Ugmonk started with t-shirts and now designs and sells additional products like hats, bags, prints and card cases.

Use discount code SHOPIFYMASTERS10 for 10% off Ugmonk.com.


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